I lead Swasthya Plus Network and IFI Foundation, and co-author research on health communication and behaviour change.
Roles
- Founder and CEO Swasthya Plus Network Building a video-first health encyclopedia in 16 Indian languages, with more than 390 million lifetime video views.
- Executive Director IFI Foundation Leading public-health, community, and disaster-communications programmes.
- Asia Director Sigma Squared Society Supporting the Asia region and global community operations.
- Communications & AI Strategy WageIndicator Foundation Supporting communications and AI strategy.
- Mentor beVisioneers: The Mercedes-Benz Fellowship Mentoring innovators aged 18 to 28 working on planet-positive environmental solutions, across 55 countries.
- Venture Scout Giff Scouting founders often overlooked by traditional venture systems.
- Advisor Respira Health Advising on media and health communication for pulmonary rehabilitation in India.
Selected research
All publications- Using WhatsApp for vaccine promotion in low- and middle-income countries: practitioner-informed perspectives. BMJ Global Health 2025
- A Social Norms Intervention to Improve Vaccination Intentions: Outcomes from the Happy Baby Program in the Slum Areas of Varanasi, India. Journal of Health Communication 2025
- Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination. Journal of Medical Internet Research 2024
